Vital Essentials

Vital Essentials is a U.S. pet brand headquartered in Green Bay, Wisconsin, specializing in frozen and freeze-dried raw food for dogs and cats.

Its range focuses on everyday nutrition and wellbeing: recipes made with carefully selected ingredients, formats for every life stage, and options for different needs and feeding styles.

From Green Bay, the brand serves families across the United States through its official store and authorized retailers, with detailed product information, feeding guides and customer support.